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Sunday, October 18, 2026
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The Video Platform Offers The Community Control to Reduce AI-Generated Media in Their Feeds

Users will soon have a updated setting that enables them to lessen the volume of AI-made content appearing in their streams. This move comes as the platform disclosed that it currently hosts more than 1 billion AI videos.

Trial and Implementation

The new functionality is in a pilot phase over the coming weeks before a global rollout. This advancement aligns with a surge in AI-generated material, fueled by emerging video-generation tools.

AI Content on Other Platforms

Studies have shown that approximately one in 10 of the most rapidly expanding channels on a popular video site exclusively feature content made by AI. A considerable share of this content is classified as mass-produced AI material, a label for substandard, factory-style content that is frequently absurd or dreamlike.

Our research shows that many people like content created using AI tools, including digital art to informative clips, and we aim to offer the community the ability to adjust the amount of that, based on their own preferences,” said a company executive.

Volume and Proportions

The platform announced that there are now over a billion videos on its app identified as made with AI. In total, in excess of 100 mn videos are submitted to the platform daily, making clips made by AI a minor part of its total content library.

How to Adjust Settings

Users will be capable of decrease or raise the amount of artificial media they see by accessing the content preference option in the app and picking AI-made media. Other topics that are already be adjusted under the filter cover politics, fashion, beauty, and dance.

Content Labeling and Policies

TikTok’s guidelines require creators to label lifelike AI-generated content, and it forbids dangerous AI impersonations of public figures or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its user guidelines.

Furthermore, the service will from now on add an “AI-made” label to content produced via its built-in AI features, or detected by an collaborative effort for recognizing artificial media. This action is designed to stop users from attempting to bypass the labeling process.

Educational Initiatives

The company is furthermore introducing a $2m educational fund for professionals and institutions to develop learning resources about responsible artificial intelligence. This initiative will assist non-profit groups specializing in teaching coding and technology.

Content Safety Approach

The video-sharing app has defended its content review process, amid controversy over proposals to cut jobs for hundreds of safety staff in Britain. It is planning to cut 439 jobs in its user protection department in the UK capital, with labor groups and online safety experts expressing worry that people are being substituted by AI moderation.

A company official clarified that human moderation would still have a role, but artificial intelligence can safeguard staff by removing the most harmful content ahead of it has to be seen by staff. The platform announced a notable drop in explicit and harmful content reviewed by human moderators over the last 12 months due to reliance on its AI tools.

It is vital to combine humans and technology to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to reduce exposure to unsafe media as swiftly, which is the area in which a extensive automated help is really helping us work at speed.”
The writer

Jill Larsen

Elara is a passionate gaming journalist with over a decade of experience covering indie games and industry developments.

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