Should A Wannabe Influencer Friend Cease Exploiting Me for Content?

The Prosecution: Beth

At times I'm recorded while having a meal. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

A close companion of 10 years, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our friendship.

She is an extrovert, she feels the need to record everything constantly. During meals out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when strangers see her posing or filming – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but she is trying to be. She creates video blogs about living in our city, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be dragged into it. Sometimes she films me while dining, or simply tagging along. I’ll see myself on her Instagram afterwards, and it comes like a surprise: I might be no makeup on, making a strange expression or photographed while eating. It’s uncomfortable.

Marielle also expects me to film her at inconvenient times. Sometimes I'm in conversation to someone else, or we're simply hanging out in the street. The dynamic feels like our friendship has turned into me serving as her unpaid videographer. She has the means to hire someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she brushed it off. I've been invited to several industry functions, which was nice, but that doesn’t make up for all the energy I invest helping her create material.

I appreciate that she has supported me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don't believe she's insincere or dishonest, but sometimes I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “Alright, smile for the camera!” and record me smiling with someone. It’s so silly. I need her to recognize that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also want to experience it without being recorded, edited, or posted for an audience. I’m not a prop for her Instagram.

The Other Side: The Content Creator's View

I hope Beth to see that the creations we produce together can get us a foot in the door.

I am passionate about creating videos. It's more than a pastime; it's integral to who I am. Creating videos and sharing my life online allows me to show my personality and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your interests. I look up to people on social platforms who pull off that style of informal, self-made film-making.

Content creation is my version of living actively: observing the nuances, posting them with an viewership that values the art behind it. It's never my aim to make my friend uncomfortable. Taking her to professional gatherings was my method of sharing opportunities, providing her a opportunity to witness behind-the-scenes moments that could help her professional path too. That isn't blackmail, it’s just being realistic.

I’d still take her to these events even if she refused to assist me, but I want her to see the benefits the work we make together can get us: a foot in the door. I understand not everyone likes being filmed, but sometimes spontaneity is what makes content genuine. Appearing on video occasionally is part and parcel of being my companion. I would delete anything she requested, but she has never asked yet.

I don't demand anyone to be my personal filmmaker, but companions help each other in minor capacities. My assumption was recording a short video here or there would be fun for Beth. Creativity flourishes in collaboration, and having Beth around makes endeavors energetic and enjoyable. I never force her to take part in anything, and I would never deliberately embarrass her. But creating content jointly occasionally is part of how I document our time together.

I value Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to find middle ground: like requesting permission before recording, and avoiding angles that might make her uncomfortable.

This isn’t about power, it’s about sharing my world while still respecting hers. Clearly making content is not a replacement for genuine friendship: it’s just part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Should Marielle stop recording herself and Beth when they are out together?

There’s nothing more uncomfortable than having a friend point a camera at you. I get that it's her job, but I don’t make friends come to my work. Maybe she can find like-minded creators to collaborate with. With the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for assistance every time, even if they have helped previously. If Marielle loves shooting, that doesn’t mean all those around her is content. She needs to honor Beth’s privacy.
Ankit, 26

She may enjoy producing videos and showing off her life publicly, but it’s not for everybody. It was kind she has assisted her friend professionally, but she needs to hear what Beth wants.
A commenter, 27

It sounds like you care about each other, so hold on to that and make sure it’s the focus in your friendship. Create some real experiences, where true emotions are preserved, not online archives. Even celebrities who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be not fully engaged nor genuine when she’s with Beth – she's on the job. Both seem unsure as to what’s reasonable. The answer lies not in trying to change one another, but in each setting defined limits around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been exploiting their friendship?

Jill Larsen
Jill Larsen

Elara is a passionate gaming journalist with over a decade of experience covering indie games and industry developments.